Your voice. Sharpened.

Edited By helps brands across Australia and New Zealand connect with their audience through compelling, research-backed content.

From SMEs to large corporates, we support businesses across a wide range of industries with tailored, reader-friendly copy that’s strategically crafted to cut through.
 
Whether you’re a new business buried on page 15 of Google, an established brand in need of a refresh, or simply looking for an ongoing copywriting partner to lighten the load, we can help.
 
In a landscape increasingly powered by AI, Edited By’s bespoke, no-copy-and-paste approach and commercially-focused lens ensure your brand story isn’t just glanced at – it’s engaged with.

A smiling woman with blonde, wavy hair sitting on a wooden chair against a plain beige background, wearing a silky white blouse and beige pants.

Meet Erin

Erin Berryman is a highly experienced copywriter, award-winning digital editor and the founder of Edited By.

With over a decade of experience and an innate passion for storytelling, Erin has partnered with brands across beauty, wellness, lifestyle, tourism, hospitality and not-for-profit to craft copy that connects and converts.
 
Cutting her teeth in public relations, Erin’s been helping brands gain coverage and convert browsers into buyers from day one – a unique skill that still informs every piece she writes. Her five years in media further sharpened her editorial eye and flair for tailoring content to diverse audiences. Erin’s words have featured in leading publications across Australia and New Zealand, including Broadsheet, Woman’s Day, Fashion Quarterly, Remix Magazine, Together Journal, Good Health and Air New Zealand’s in-flight magazine, Kia Ora.

Erin’s writing has been trusted by leading brands across a broad spectrum of industries including:

  • Avène, Bondi Sands, Clarins, Dermalogica, ghd, Gucci Beauty, Laser Clinics, L'Oréal, LVMH, Shiseido, Swisse

  • Bendon Lingerie, Bird & Knoll, BLUNT Umbrellas, Boohoo, Hera Couture, Michael Hill, moochi

  • Amisfield Winery, Cadbury, Heinz Wattie's, Maker’s Mark, Nespresso, Roku Gin, V Energy

  • GO Rentals, Hilton, ibis, MGallery, Mövenpick Hotels & Resorts, Pullman Hotel, QT Hotels & Resorts, SO/, Sofitel, Tourism Fiji

  • JLL Australia, JLL New Zealand, RD Group

  • Child Cancer Foundation, World Wide Fund for Nature (WWF) Australia

  • "From brief to delivery, our collaboration with Erin was seamless. One of her strengths was her immediate grasp of our brief. This level of synergy and understanding made her an invaluable extension of our team. If you are in need of a skilled and reliable copywriter, I wouldn’t hesitate to recommend Erin."

    Todd Lauchlan - Managing Director
    JLL

  • "Erin is my definition of the ideal modern editor. She's independent, conscientious, commercially savvy, a great writer and producer, and has a diverse skill set. Fundamentally, she does it all and is a joy to work with. "

    Craig Hawtin-Butcher - Managing Director

    BHA Media

  • I absolutely endorse Edited By. Erin’s writing effortlessly captivates readers, delivering engaging narratives with key messages. Erin's creative professionalism consistently shines as she produces high-quality, strategic content for our channels. Working with Edited By is a joy!

    Julie Lumsden – Marketing Manager

    Accor Group

  • "Erin is an absolute pleasure to work with. Her consistency, communication style, work ethic, and outputs have been exceptional from start to finish. Erin has a true talent for immersing herself in a brand, asking the right questions, extracting core values and nuances, and capturing the essence of our messaging through well-crafted storytelling. Erin is an asset to any business."

    Mariah Healey – Promotions and Partnerships Manager
    moochi

  • "I wanted to work with Erin after having worked together during my tenure at M.A.C Cosmetics and L’Oréal. I was blown away by Erin’s professionalism and talent. We engaged her as our PR consultant to handle the press releases for two brands, BePure and Eve. In every brief, Erin took the time to understand our requirements, our products, and most importantly, our customers. Not only is she a highly competent writer, she also has a deep understanding of the media landscape. She knows how to tailor press releases to maximise their impact and attract the attention of the right people. I recommend Erin to anyone looking for bang-on brief PR services and more."

    Vai Muller - Marketing Manager
    BePure

  • “Erin’s style of writing is fresh and witty. She has the ability to situate herself in a different tone of voice for different readers. Erin spends a lot of time understanding her audiences as well as her clients’ requirements. I love her precise work with minimal brief required and the insight she brings.”

    Katie Yeung – Director
    Hera Couture and Daisy Brides

In good company

White text on a transparent background spelling out "BLACKED".
The Accor logo featuring a large stylized letter 'A' and the word 'ACCOR' below it.
Broadsheet logo with a stylized apple icon
The letters 'F' and 'Q' are depicted in a minimalist, outlined style.
The word 'BEPURE' outlined in white against a transparent background.
Text on white background spelling out 'moochi' in large, light gray outline font.
Remix Magazine logo in white text on a black background.
Outline of a Q and the word JLL in large letters.