Accor Group

A woman in a white bathrobe standing in a warmly lit bedroom, holding a doorframe and looking at the camera.

Supporting a global hospitality brand with localised content.

Our role

Accor Group is one of the world’s largest hospitality brands, with a portfolio that includes Sofitel, Mövenpick Hotels & Resorts, The Sebel and Pullman Hotels. To drive visibility, bookings and global brand consistency, Accor needed a trusted copy partner who could deliver locally relevant content at scale.

Website copy for Mövenpick Hotel Auckland – the first in New Zealand

Ongoing social content for Mövenpick Hotel

SEO-optimised web copy for Pullman Auckland post-refurbishment, including new spa and dining pages

Campaign and brand collateral including event playbooks

Launch content for hotel rebrands

Evergreen SEO copy for listings on Booking.com, TripAdvisor, Wotif and ALL.com

Blog content to drive organic traffic, improve keyword rankings and strengthen credibility

Advertorials for Pullman Auckland, Pullman Rotorua and Te Arikinui Pullman Auckland Airport

Chef bios for restaurant microsites

The impact

With content that’s always on-brand and on-brief, Edited By helped Accor:

  • Launch and support multiple hotel locations across New Zealand

  • Elevate search visibility through strategic SEO copy

  • Deliver clear, consistent messaging across web, social, and print

  • Streamline the content process for their marketing teams

The client

Accor Group is one of the world’s largest hospitality brands, with a portfolio that includes Sofitel, Mövenpick Hotels & Resorts, The Sebel and Pullman Hotels. To drive visibility, bookings and global brand consistency, Accor needed a trusted copy partner who could deliver locally relevant content at scale.

The brief

From hotel openings and rebrands to seasonal campaigns and social content, Accor entrusted Edited By to flex across formats and move at pace — all while adapting to the distinct tone of each property.

Laptop displaying a website about a high-end bar with a photo of people socializing in a modern, colorful bar setting.
Woman in a robe sitting cross-legged on a beige quilted armchair, holding a plate of desserts, in a hotel room with modern decor and large windows. 
Advertorial: 48 Hours in Auckland with Nadia Fairfax-Wayne

“I absolutely endorse Edited By. Erin’s writing effortlessly captivates readers, delivering engaging narratives with key messages. Erin's creative professionalism consistently shines as she produces high-quality, strategic content for our channels. Working with Edited By is a joy!”

-Julie Lumsden, Accor Marketing Manager

Need a copy partner who can work across multiple brands? Let’s talk.

In good company

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