Led by digital journalist and former beauty editor Erin Berryman, we bring a journalist’s instinct, a marketer’s mindset and insider’s knowledge of the beauty space. We research, interview, write and edit with industry authority and credibility.

Erin is an award-winning writer with a decade of editorial expertise. Her work has featured in leading publications across Australasia, and she’s partnered with some of the biggest names in beauty— Unilever, LVMH, L’Oréal, Clarins, Bondi Sands, Dermalogica, Swisse, Shiseido, and Avène — to name a few.

Beauty expertise, bottled into words.

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