Copy that sounds like you.


Sydney copywriting studio specialising in SEO copy, editorial storytelling and brand voice development.

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Written for humans, by one.

Tired of copy that could belong to anyone? Same.

Good copy has personality, perspective and purpose. It builds trust, drives action and stays with people long after they’ve left the page.

At Edited By, every brief gets a journalist's instinct for what makes a good story, a marketer's eye for conversion and a genuine understanding of your audience.

In a world where AI can generate a thousand words in seconds, we offer something it can't. A real voice.

Meet Erin

Trusted by

  • "From brief to delivery, our collaboration with Edited By was seamless. One of her strengths was her immediate grasp of our brief. This level of synergy and understanding made her an invaluable extension of our team. If you are in need of a skilled and reliable copywriter, I wouldn’t hesitate to recommend Erin."

    Todd Lauchlan - Managing Director
    JLL

  • "I have worked with Erin across the aesthetic industry for several years. Her professionalism, editorial expertise and ability to bring a distinctive voice to every piece of content — ensuring it never feels generic — set her apart. She has a sharp understanding of product positioning, brand voice and editorial integrity, and she consistently delivers polished work that resonates with both clients and audiences. Working with her is genuinely effortless."

    Caroline Johns - Managing Director

    Raw Vision Marketing

  • "Erin is my definition of the ideal modern editor. She's independent, conscientious, commercially savvy, a great writer and producer, and has a diverse skill set. Fundamentally, she does it all and is a joy to work with."

    Craig Hawtin-Butcher - Managing Director

    BHA Media

  • "I absolutely endorse Edited By. Erin’s writing effortlessly captivates readers, delivering engaging narratives with key messages. Erin's creative professionalism consistently shines as she produces high-quality, strategic content for our channels. Working with Edited By is a joy!"

    Julie Lumsden – Marketing Manager

    Accor Group

  • "Erin is an absolute pleasure to work with. Her consistency, communication style, work ethic, and outputs have been exceptional from start to finish. Erin has a true talent for immersing herself in a brand, asking the right questions, extracting core values and nuances, and capturing the essence of our messaging through well-crafted storytelling. Erin is an asset to any business."

    Mariah Healey – Promotions and Partnerships Manager
    moochi

  • "I engaged Erin after working with her on projects for M.A.C Cosmetics and L’Oréal. I was blown away by Erin’s professionalism and talent. In every brief, Erin took the time to understand our requirements, our products, and most importantly, our customers. Not only is she a highly competent writer, but she also has a deep understanding of the media landscape and knows how to tailor a press release to maximise impact."

    Vai Muller - Marketing Manager
    Eve Wellness & BePure

  • "Erin’s style of writing is fresh and witty. She has the ability to situate herself in a different tone of voice for different readers. Erin spends a lot of time understanding her audiences as well as her clients’ requirements. I love her precise work with minimal brief required and the insight she brings."

    Katie Yeung – Director
    Hera Couture and Daisy Brides

Every brand has a story.
Let’s make sure yours is told well.

Enquire now