Hospitality Copywriter

Led by Erin Berryman, Edited By brings editorial instinct, strategic thinking and genuine insider knowledge to hospitality copywriting across accommodation, food and beverage, and guest experience brands.

The best hospitality copy doesn't describe an experience. It creates one. It makes a reader feel the thread count, taste the first course, picture the view from the room. That's a different skill to marketing writing, and one where Edited By specialises.

Who we write for

• Hotels and resorts

• Boutique and luxury accommodation

• Restaurants and dining venues

• Bars, wineries and distilleries

• Food and beverage brands

• Tourism operators and experience providers

• Hotel groups and management companies

• Hospitality agencies

Hospitality copy that knows the industry

Hospitality has its own language. The difference between "comfortable" and "considered". Between "great views" and copy that puts someone in the room. Between a menu description that lists ingredients and one that sells the dish.

Erin has written for some of the most recognised names in the sector, including Hilton, Sofitel, QT Hotels and Resorts, SO/, MGallery, Mövenpick, Pullman, ibis and Tourism Fiji, alongside food and beverage brands including Nespresso, Maker's Mark, Roku Gin and V Energy.

That breadth of experience means understanding not just how to write for hospitality, but how different corners of the industry think, sell and speak.

Hospitality has always sat naturally within Erin's world, from hotels and destination experiences to restaurants, wineries and the small details that shape how places are remembered. That perspective brings a level of nuance and atmosphere that generic marketing copy rarely captures.

Hospitality copywriting services

Website and landing page copy, accommodation and room descriptions, restaurant and menu copywriting, brand storytelling and tone of voice, campaign and seasonal content, eDMs and guest communications, SEO content and blog writing, press releases and media materials.

SEO hospitality content without the keyword stuffing

Hospitality brands today need to be discoverable across Google, AI search and comparison platforms, without sounding like a listing site. Edited By creates SEO hospitality content designed to perform in search while still sounding like a brand worth booking.

Editorial thinking, not just marketing language

Before founding Edited By, Erin spent over a decade inside publishing, PR and media, writing and editing content across travel, lifestyle and hospitality.

That editorial background shapes every project. Good hospitality copy isn't just about selling a stay or a seat. It's about understanding the culture of a venue, the experience it promises and the audience it's speaking to. It's about finding the line between aspiration and authenticity.

The result is copy with atmosphere. Words that make a reader feel somewhere before they've arrived.

Learn more about us and explore our services.