The challenge

JLL New Zealand was turning 35. Not a milestone to mark with a brochure or a banner ad, but with something that reflected the scale, expertise and ambition of a Fortune 500 real estate firm that had spent three and a half decades shaping the New Zealand property landscape.

Edited By was commissioned to conceive, write and edit a flagship editorial magazine, the first of its kind for JLL globally, designed to speak to internal audiences and external stakeholders with equal authority.

What we did

• Editorial concept development

• Tone of voice creation and refinement

• Interviewing team members and stakeholders

• Research and article writing across 70+ pages

• Copy-editing

• Editorial project management and approvals

The outcome

The magazine was unveiled at JLL's flagship annual event, The Future of Real Estate, before being circulated among key figures across the New Zealand property sector.

Think pieces, expert commentary and stakeholder interviews combined to create a publication that sparked meaningful industry conversation while showcasing the depth and breadth of JLL's expertise.

The first branded editorial magazine in JLL's global history. Written entirely by Edited By.

What the client said

“My team worked with Edited By to create a magazine to celebrate JLL NZ’s 35th anniversary. Erin was tasked with producing the copy for the magazine, which included interviewing key members of our team, writing articles and seeking approvals. We found her to be incredibly diligent, timely and thorough in her work. She worked closely with our business and the resulting publication was widely acknowledged as a high-quality, very successful execution. We are happy to have built an ongoing relationship with her off the back of this project, and continue to enjoy working with her regularly.”

-Lydia Sheridan, Head of Marketing Australia & NZ, JLL NZ

“The magazine looks incredible. I’d like to acknowledge Erin Berryman who was instrumental in the writing and editing of this publication. Thank-you for creating such an excellent showcase of our business and our clients.”

-Todd Lauchlan, Managing Director , JLL NZ

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