SEO copywriting & content
Good SEO copy does two things at once: it speaks Google's language and it sounds like yours. At Edited By, we don't keyword-stuff or chase algorithms. We write copy that ranks as well as it reads.
Whether you need a single page refined, a full website overhaul or an ongoing content strategy, we handle the full SEO content picture.
What we do
Website copywriting
From homepages to service pages, copy that's structured for search and written for people.
Blog writing & content strategy
Search engines reward consistency. We write search-optimised blog posts that build authority, answer the questions your audience is actually asking, and give people a reason to come back. No filler, no tick-box posting.
Keyword research & gap analysis
We find what your audience is searching for and what your competitors have missed, then build content around it.
Editorial content calendars
No time to plan? We'll map out a calendar aligned to your goals, your industry and the search terms worth targeting.
On-page SEO
We handle the technical side of search, from page structure to metadata.
Tone of voice alignment
Search performance shouldn't cost you your voice. Everything we write sounds like you, only sharper.
Don't have time to upload? We can handle that, too.
FAQs
What's the difference between SEO copywriting and general copywriting?
1
General copywriting is written for an audience. SEO copywriting is written for an audience and structured for search. That means every piece considers the words your customers are actually typing into Google, the questions they're asking and the intent behind those searches, then weaves all of that into copy that still reads like a human wrote it. Because one did.
Do I need to know my keywords before briefing you?
2
Not at all. Keyword research is part of what we do. If you have existing data or a list you've been working from, bring it and we'll build on it. If you're starting from scratch, we'll research your industry, your competitors and your audience to find the terms worth targeting before a word gets written.
Can you optimise copy I've already written?
3
Yes. Whether it's a homepage that isn't ranking, service pages that need restructuring or a blog archive that's collecting dust, we can audit what's there and bring it up to scratch. Sometimes a strong piece of writing just needs better bones.
How often should I be publishing blog content?
4
Consistency matters more than volume. One well-researched, properly optimised post per month will outperform four rushed ones every time. That said, the more quality content you publish, the more opportunities you create to rank. We'll recommend a cadence that's realistic for your business and actually worth sticking to.
How long does SEO content take to show results?
5
Honestly, longer than most people want to hear. Three to six months is a realistic timeframe for new content to gain traction, though it depends on your domain authority, your competition and how consistently you're publishing. SEO is a long game but it pays off.
Got more questions? Read our FAQs.
Related services:
AI search visibility and content optimisation
Long-Form Copywriting
Marketing & Campaign Copy