Sydney businesses don't have a visibility problem. They have a sounding-like-everyone-else problem.

In a city this size, that’s the most expensive mistake you can make.

Led by Erin Berryman, Edited By is a Sydney-based copywriting studio offering SEO copy, brand storytelling and editorial content for businesses across Sydney and beyond. With roots in PR and over a decade in media, Erin brings a journalist's instinct and a marketer's eye to every brief.

Who we write for

• Sydney-based SMEs and corporates

• Established brands looking to refresh their voice

• National businesses needing Australia-focused copy

• Agencies seeking reliable copywriting support

• Founders building a personal brand or thought leadership presence

• Businesses launching or relaunching a website

Sydney copy that knows the market

Sydney is fast, opinion-rich and quick to scroll past anything that feels templated. A competitive landscape means high standards and a finely tuned radar for fluff. Brands that hedge, over-explain or play it safe get ignored.

That's why copy for a Sydney audience needs to be strategically positioned, search-optimised and written with a genuine understanding of who you're talking to.

Sydney copywriting services

Website and landing page copy, SEO content and blog writing, brand storytelling and tone of voice, thought leadership and executive copy, eDMs and marketing content, press releases and media materials, copy editing and proofreading, agency copywriting support.

Sydney search, without the suburb-stuffing

Ranking in Sydney search results takes more than dropping your suburb into every sentence. Edited By creates SEO content designed to perform in search, weaving location signals, search intent and brand voice into copy that works for Google and for the people actually reading it.

Copy with purpose beyond a postcode

Before founding Edited By, Erin spent over a decade inside publishing, PR and media, writing and editing content across lifestyle, travel, beauty and corporate sectors.

That editorial background shapes every project. Copy for a Sydney audience needs a specific kind of confidence: the voice, the angle and the message that cuts through in a market where everyone is competing for the same attention.

Learn more about us and explore our services.