Most writing can be learned. Editorial instinct can't.

Good editorial writing is more than a polished sentence. It's knowing when to cut, when to push and when a story needs a stronger angle.

Editorial copy earns its place on the page differently to SEO copy. It takes up space intentionally, resisting the urge to add fluff and filler because restraint is what makes it readable.

Led by Erin Berryman, Edited By is an Australia-based copywriting studio with editorial roots. Before copywriting, Erin spent years working as a digital editor and journalist, with bylines across Australian and New Zealand media. That background still informs every piece of work today.

Who we write for

• Brand and marketing teams producing editorial-style content

• Founders and executives building a thought leadership presence

• Agencies needing editorial support behind the scenes

• Publishers, trade titles and content studios

• Businesses launching blogs and/or newsletters

• PR teams that need copy to complement a campaign

What good editorial copy actually requires

Two things:

It calls for a writer who can read a brief and immediately find the angle that will resonate best with a specific audience.

It requires knowing your audience at a structural level. Editorial copy written for a B2B trade publication reads differently to B2C brand content, which reads differently again to a thought leadership column or brand blog. A good editorial copywriter moves between these registers without losing momentum.

Editorial copywriting services

Long-form articles and features

Researched, structured and written to a publication standard. Whether it's a brand story, an industry deep-dive or a thought leadership piece, we write content that holds attention from the first word to closing line.

Thought leadership and executive copy

We work with founders and senior leaders to develop a clear editorial voice and produce content that positions them as the authority in their space.

Brand editorial

Lookbooks, campaign narratives, brand stories and content that lives between advertising and journalism.

Newsletters

We write the content your subscribers actually read, structured for consistency, optimised for retention and written with an editorial eye for what earns a click.

Copy editing and structural editing

Already have a draft? We work with what's there sharpening structure, cutting filler and lifting the whole piece without losing your voice.

Trade and B2B editorial

With experience writing for professional and trade audiences, we produce industry-specific content that respects the reader's expertise and still manages to be genuinely interesting.

Learn more about us and explore our services.