Marketing & campaign copy
The best marketing copy rarely feels like marketing at all. At Edited By, we write with the same instincts that drive good editorial: a sharp hook, a clear point of view and language that holds attention long after the headline.
With a background spanning PR and media, we understand what makes content scroll-stopping and shareable. That informs everything we write, from a subject line to a full campaign messaging framework.
What we do
Email campaigns & eDMs
From welcome sequences to promotional sends, email copy that gets opened, read and acted on. We write for your audience, not a generic subscriber list.
Social media captions
On-brand captions with personality, perspective and a reason to keep following.
Landing pages
Copy that meets your audience at exactly the right moment and gives them every reason to stay a while.
Product descriptions
SEO-smart and brand-led. Because a product description is often the last thing someone reads before they decide.
Packaging copy
Small space, high stakes. We bring personality, precision and persuasion to every inch.
Sales & pitch deck copy
The words behind the slides. Concise enough to present, compelling enough to close.
FAQs
What's the difference between marketing copy and advertising copy?
1
Advertising copy is built around a creative concept, usually developed by an art director and copywriter together, and designed for paid placements. Marketing copy is the written content that supports your brand across owned channels, emails, social, product pages, decks and campaigns. That's our wheelhouse.
Do you write for specific industries?
2
Yes. We have particular depth in beauty, wellness, lifestyle, hospitality, travel and consumer brands. That said, strong marketing instincts transfer across categories and we've written for corporate, not-for-profit and food and beverage clients too.
Can you match an existing brand voice?
3
It's one of the things we do best. We immerse ourselves in your existing content, tone of voice guidelines and brand world before writing a word. The goal is always copy that sounds like you wrote it on your sharpest day.
Do you offer ongoing retainers for marketing copy?
4
Yes. For brands with regular content needs, a monthly retainer is often more efficient than briefing project by project. Get in touch to discuss what that could look like for your business.
5
Can you work alongside our internal team or agency?
Got more questions? Read our FAQs.
Related services:
Press Releases
Long-Form Copywriting
Copy Editing & Proofing
Let's get the word out.
Enquire now.
Yes. We're often brought in to support in-house and/or agency marketing teams, designers, PR agencies and creative studios that need strategic writing support without adding another full-time resource.