AI search visibility & GEO optimisation
The way people search has changed. Instead of scrolling through results and clicking links, they're asking tools like ChatGPT, Claude, Gemini and Perplexity for answers, or simply reading Google's AI overviews at the top of the page. Those systems don't rank content the way traditional search does. They pull from information that's structured, specific, authoritative and easy to cite.
This is Generative Engine Optimisation, or GEO. It's the practice of structuring your content so AI systems can find it, understand it and surface it in answers.
What we do
GEO content audit
We review your existing content through a GEO lens, identifying gaps in structure, entity definition, authority signals and citability. You'll know exactly where you stand and what needs to change.
Content restructuring & optimisation
We rewrite and restructure your content so AI systems can read, interpret and cite it.
AI content refining
If you're using AI-generated content, we bring it up to the standard required for both human readers and AI discoverability. A strategic copy edit that gives it substance, voice and structure worth citing.
Ongoing GEO strategy
GEO is not a one-time fix. Search behaviour is shifting fast and your content strategy needs to keep pace. We work with you on an ongoing basis to ensure your content stays visible as the landscape evolves.
What is GEO and why does it matter?
Generative Engine Optimisation is the practice of making your content discoverable and citable by AI-powered search tools including ChatGPT, Perplexity, Google's AI overviews and others. As more people use these tools as their primary search method, traditional SEO alone is no longer enough. GEO works alongside SEO, not instead of it, to ensure your content shows up wherever your audience is looking.
FAQs
What's the difference between SEO and GEO?
1
SEO optimises your content for search engine results pages, the list of links Google returns when you search. GEO optimises your content for AI-generated answers, the responses ChatGPT, Perplexity and Google's AI overviews produce when someone asks a question. Both matter. They work differently, which means content now needs to be written with both in mind.
How do I know if my content is GEO-ready?
2
If your content lacks clear structure, specific claims, defined entities and visible Q&A sections, it's likely being overlooked by AI systems. A GEO audit is the fastest way to find out where the gaps are.
Do I need to start from scratch?
3
Rarely. Most content can be restructured and optimised rather than replaced. Where AI-generated content is involved, more substantial rewriting is usually needed to reach the standard required for citability.
Is GEO relevant for my industry?
4
If your customers are using AI tools to research purchases, services or information in your category, yes. That's most industries now and the number is growing fast.
5
How quickly does GEO show results?
AI visibility can shift more quickly than traditional search rankings, though building genuine authority still takes time and consistency. GEO is a long-term strategy, not a quick fix.
Got more questions? Read our FAQs.
Related services:
SEO Copywriting & Content
Long-Form Copywriting
Marketing & Campaign Copy